Brand Identity...

Back in February I was inspired by this beautiful house on the lake. One of the true believers who continually supports this idea is my colleague Mariel. She's one of my favorite designers at the agency where I work and was my first choice to play around with my Brand ID. Lucky for me she was excited and inspired. Here's where we are today:

While we may make slight adjustments as we get further into this, I really love this shape, which brings a more traditional feel to a B&B Inn while being able to work really well with a more modern/contemporary interior and graphic design. The color and the type also help to make it more contemporary. The hint of tree branches in the background will show up where it makes sense, otherwise just the eggplant background.

As you're checking this out, you may be wondering 'why not green, for Green Lake?' My answer is that its too expected. I'd like it to stand out from everything else GREEN on/around Green Lake. I want the house to have the identity, not the lake. (although I reserve the right to revisit this question as we get closer to the reality of this project)

I think this actual logo will make a beautiful sign in front of the property. I plan to continue to extend this look and apply it to the web site, brochures, ads, etc...as soon as it becomes more real. (aka, I have the house) In the meantime, this logo has inspired the color palette for the interior of the house:

Continuing the descriptions from an earlier post, the rooms will each have a dominant color theme. The lighter values of the second floor bedroom colors are meant to be soothing, relaxing and calming in a contemporary/ecclectic setting. The main floor is meant to convey warmth and energy.

So, that's a quick snapshot of where I am today. Thanks again Mariel and I hope you're still in when we get moving for the real thing. Next on the design list will be to rough out the website...

Before that fun, I better get back on that appraiser search first!

Stay tuned...